Welcome to Icey Life World Wide (ILWW) Clothing, the fashion brand founded by none other than the rising rap star Dice Soho. Dice first burst onto the national scene with his music video "Just Watch," a collaboration with longtime friend Trill Sammy, which established several hallmarks of his unique style – a cinematic sound, a dynamic voice, and an outrageous sense of fashion.
The video quickly gained traction, with over 15 million views, but Dice's journey in the music industry began long before that. Growing up in South Houston, he was introduced to the wild and exciting lifestyle of the music scene by his uncle, local rapper SMOOV. As a teenager, Dice founded Icey Life, a collection of artists and singers. His unique energy has always been a driving force in his live performances, leading him to open for many national and regional artists.
Following in the footsteps of his city's originators like Pimp C and Paul Wall, Dice Soho is defining what it means to be a Houston artist in the new era of rap. In 2018, his career took a major step forward when he became the first signee to superproducer Mike Dean's record label, M.W.A. He and Mike released a project "You Could Have" which featured several big names in the industry like Ty Dolla $ign, Desiigner, Pnb Rock, Blac Youngsta, Vory among others. He also did feature collabs with Wiz Khalifa & Don Toliver and the journey isn't over yet.
In addition to his successful music career, Dice Soho is also passionate about fashion and has now brought his energy and creativity to the world of clothing with the launch of ILWW Clothing. We are excited to offer you high-quality, fashionable clothing that reflects Dice's unique style and energy. Thank you for choosing ILWW Clothing.